Main Menu

Contact Us

Exciting new brand ID and website launch for the whole Welch Group!

2024 is proving to be a big year. We celebrated our very impressive 90th anniversary at the end of March and to acknowledge the incredible achievement of a family organisation reaching this milestone, we’re announcing a few internal changes, a whole new brand ID and an eye-catching new website for the Welch Group.

‘We want our message to be clear,’ says Chris Welch, ‘we remain as strong as ever on maintaining the exceptional standards of customer service and operational excellence we always have, but we want to show that we are ready to embrace the future with positivity and drive – excuse the pun!’

Chris officially took the reins of the business as MD in April this year from his father Jim, effectively bringing Welch’s Transport into its fourth generation of family ownership. Jim is moving to focus on the Group as a whole.


Respect for the past

‘Our respect for the heritage of the company was key to how the new brand would work,’ continues Chris. ‘There have been 90 years of hard work and dedication from hundreds of people that we should honour. At the same time, we were keen to clearly display our dynamic energy for progress. As we head to our 100th year, we aim to be as successful as we have ever been, continuing to prioritise our clients’ needs wherever we can.’

Using our 90th year as a landmark point in the history of the organisation to also make a difference to our operations, Chris and his team are bringing the various associated business units together under one cohesive Welch Group brand – Transport, Warehousing, Specialist Movements, Truck and Van Centres, Contract Logistics, Installations, and Net Zero.

‘It’s important that our customers clearly understand exactly what services we can help them with,’ explains Chris. ‘With our special story of heritage and progress to tell, the new brand is cleverly designed to bring our group of services together using a set of nine new logo identities. We wanted to achieve the sense of a family of service offerings united by a distinctive shared look.’

Each logo shares the identical roundel shape and core blue colour, with an accent colour on a stylised dynamic ‘W’ representing each division.

The new Welch’s Transport logo uses the organisation’s traditional cream and blue as a nod to its long history, and the Group one has a white W, representing all the colours combined (as in the light spectrum).


Looking to the future

‘We felt it would be too much of a departure from our history to use any other shape than the roundel to display our brand, however, we did want to communicate a fresh energy and forward-looking dynamic,’ shares Chris. ‘So, the use of the stylised W we feel provides a sense of movement and direction. We’ve extracted the W element of the logo for use in some exciting new designs for our new livery too.’

Artistic repetition of the stylised W creates a livery that has incredible impact and communicates a vibrant new energy.

‘As Welch’s Transport moves into its next generation of family ownership, it feels like the right time to make a strong statement about our future as well as our past,’ explains Chris.

‘The new brand will be rolled out onto new liveries this year and into the next four years across the fleet.

‘So, in effect, we have two new livery concepts hitting the roads of the UK in 2024,’ continues Chris, both linked by the fact that we are celebrating our 90th birthday, and both with a special story to tell’.

In January this year we revealed our 90th year logo and livery, including a new strapline that again focuses on our strong heritage.


‘Trusted for Generations. Excellence in logistics since 1934.’

‘We wanted a logo and strapline that instantly celebrates our 90 years in service to the transport industry, and shows that we respect how that has been built on consistent hard work and a relentless focus on the best possible service,’ explains Chris.

‘With both the 90th year logo and the new Welch Group brand ones, we are keen to communicate a deep respect for our heritage alongside a positive and dynamic approach to the future. We also needed to show that Welch’s Transport is part of a family of services all run with the same high standards of service excellence.

To bring this clarity about the services to life, we have also developed a brand-new website that makes it super easy for visitors to navigate their way round it and find out exactly how the Welch Group can support them.

‘Of course,’ explains Chris, ‘we want to make a memorable impact in the industry and on people everywhere with our new brand,’ he continues. ‘The new website will go a long way to clarifying for visitors all the services we offer at the Welch Group, and show them what makes us the long-standing family business we are.

‘I really hope that, with the strong visual statement the new brand ID makes, and its focus on the value of trust to what we do, it will be recognised for celebrating that ours is an industry (and an organisation) that is en-route to achieving great things.’

Jamie Sands: jamiesands@welchgroup.co.uk

01223 421836

Main Menu
Martin Burgess

Martin Burgess

Specialist Movements General Manager

How long have you worked in the industry, and with the Welch Group?
Just over 21 years.

Tell us a bit about what you do at Welch’s?
Run the specialist movements and mobile crane hire division.

What unique skills and capabilities do you bring to the business?
Over 40 years of hands-on experience within the haulage industry, the past 20 years being involved with the movement and lifting of abnormal loads throughout the UK and Europe. Your abnormal is my normal!

Tell us something that your colleagues would be surprised to know about you?
I collect vintage industrial and agricultural machinery and equipment.

Finally, sum working at the Welch Group up in one word?
Intriguing.

Matt Moore

Group Head of Commercial

How long have you worked in the industry, and with the Welch Group?
I have worked in the Transport & Logistics Industry for the past 20 years, where I started my career with Welch’s at the time. After having 10 years out of the business developing my skills and climbing the career ladder, I decided it was time for me to return and pass on my experiences gained.

Tell us a bit about what you do at Welch’s?
I am the Group Head of Commercial, so if you know what that means you are doing better than me! I am here as part of the Senior Management team, helping to build and develop the business for the future.

What unique skills and capabilities do you bring to the business?
Apart from being extremely handsome, I specialise in building long lasting relationships with customers and staff a like, ensuring the business continues to develop and offers market leading service.

Tell us something that your colleagues would be surprised to know about you?
I once had a beer with Mike Tindall at Twickenham, before he got his nose straightened!

Finally, sum working at the Welch Group up in one word?
Family

David Tatton

David Tatton

Group Warehouse Manager

How long have you worked in the industry, and with the Welch Group?
I have worked within the storage and distribution sector for over 15 years, with the majority spent in the frozen food industry. I have recently Joined the Welch Group in February this year.

Tell us a bit about what you do at Welch’s?
I am the Group Warehouse Manager, overseeing the warehousing operation ensuring a high level of performance from a dynamic team. My goal is to ensure that all tasks are completed to the highest standard and build on the positive forward-thinking operation.

What unique skills and capabilities do you bring to the business?
Driven mindset, positive attitude and high standards will aid the continual growth of the business especially in the warehousing sector.

Tell us something that your colleagues would be surprised to know about you?
I once sold a telescope to comedian Joe Pasquale.

Finally, sum working at the Welch Group up in one word?
Exciting.

Hayley Francis

Hayley Francis

Customer Services Manager

How long have you worked in the industry, and with the Welch Group??
I Have worked in the industry for just over 5 years and for all this time within the Welch Group.

Tell us a bit about what you do at Welch’s?
I have the absolute pleasure in looking after the Welch groups customers, building the best relationships with them, I get to meet and talking to potential new customers, on boarding these and making sure we exceed their expectations in which ever service they choose to use us for. I manage an amazing team of people over our two Transport depots, whilst always being on hand to help and support both depots’ operations should they need it.

What unique skills and capabilities do you bring to the business?
My best skills are talking, listening, training, and Mentoring, I bring to the business strong confident attitude and always willing to go above and beyond for my Welch Groups customers and the staff within the company.

Tell us something that your colleagues would be surprised to know about you?
I would love to be a mummy even at 43.

Finally, sum working at the Welch Group up in one word?
Amazing!

Barry Potton

Operations Manager (Bedford Depot)

How long have you worked in the industry, and with the Welch Group?
I have been in the industry for 30 years, working at Welch’s for 23 Years.

Tell us a bit about what you do at Welch’s?
I am the Operations manager for the Bedford depot, responsible for the whole site, making sure that the depot is run effectively and that my team is highly motivated.

What unique skills and capabilities do you bring to the business?
I bring problem solving skills, good communication, organisational skills and good teamwork ethic to the business.

Tell us something that your colleagues would be surprised to know about you?
They would be surprised to know that I can play the drums.

Finally, sum working at the Welch Group up in one word?
Family.

Paul-Sapsford

Andy Costen

Operations Manager Cambridge Depot

How long have you worked in the industry, and with the Welch Group?
Started in 1997 ,26 years and 6 months.

Tell us a bit about what you do at Welch’s?
Operation’s Manager looking after the day to day running off the Duxford site, keeping the wheels moving.

What unique skills and capabilities do you bring to the business?
My years of experience and knowledge, working with my team to provide great customer service, an adaptable and confident problem solver! Active listener, using good communication and excellent resolution skills on a daily basis.

Tell us something that your colleagues would be surprised to know about you?
I won the 5k Jackpot on Family Fortunes.

Finally, sum working at the Welch Group up in one word?
Rewarding

Paul Sapsford

Welch Truck and Van General Manager

How long have you worked in the industry, and with the Welch Group?
I have worked in the Motor Trade for 38 Years , have been at Welch’s coming up to 9 years.

Tell us a bit about what you do at Welch’s?
I am General Manager at the Truck Centre , overseeing the day to day running , building, and maintaining relationships with customers.

What unique skills and capabilities do you bring to the business?
Friendly, being proactive , taking on problems as if my own and dealing with them how I would want them dealt with.
Tell us something that your colleagues would be surprised to know about you?
We get on so well , I don’t think there is anything they don’t know.

Finally, sum working at the Welch Group up in one word?
Enjoyable

Jamie Sands

Jamie Sands

Head of Solutions

How long have you worked in the industry, and with the Welch Group?
I’m still relatively new to the industry, after spending 15 years working in retail management I made the switch to a Transport Operations role with Welch Group five years ago and never looked back.

Tell us a bit about what you do at Welch’s?
I oversee the group operations at a strategic level, aiming to optimize, automate, or remove tasks and processes from the central traffic offices. This includes spearheading technological advancements, innovation, PR & Marketing initiatives, and sustainability efforts.

What unique skills and capabilities do you bring to the business?
I bring a blend of problem-solving, process optimization, and analytical thinking to the table. With a knack for identifying issues, implementing creative solutions, and making data-driven decisions to drive efficiency and improvement within transport operations. Additionally, my aptitude for technology allows me to integrate cutting-edge solutions, further enhancing our capabilities and driving continuous progress.

Tell us something that your colleagues would be surprised to know about you?
One surprising fact about me that my colleagues might not know is that I’m an accomplished amateur magician, and I’ve performed at local community events and even children’s birthday parties in my spare time.

Finally, sum working at the Welch Group up in one word?
Dynamic

David Welch

David Welch

Group Operations Director

How long have you worked in the industry, and with the Welch Group?
I was more of a customer. I used to handle importation of South American and Australian meat products and then look after national logistics from a customer perspective. So, I was the guy who calls ‘transport’ and says “why’s my pallet not here yet”. I did that for 5 years. Getting that exposure beforehand allowed me to transition into the family business and work my way up over the past 2 years to my current role as Group Operations Manager.

Tell us a bit about what you do at Welch’s?
I’m now Group Operations Manager and am focusing on working through the business to re-evaluate processes, personnel and systems, to ensure that the core operations run as smoothly and as efficiently as possible. 

What unique skills and capabilities do you bring to the business?
My efficiency, my focus on forging good connections with people and my knowledge of how to run an office at the base level are my core skills. My nature’s also quite relaxed, I’m usually a cool head in a fast-paced environment. I can get along with people really well, which is so important when you’re consistently talking to people and dealing with people on the phone, and hopefully this approach helps keep the team relaxed and focused. 

Tell us something that your colleagues would be surprised to know about you?
I’m an accomplished rower and have raced numerous times at Henley, with varying degrees of success, for a Cambridge Club.

Finally, sum working at the Welch Group up in one word?
Satisfying

Jim Welch

Jim Welch

Group Managing Director

How long have you worked in the industry, and with the Welch Group?
I started life as a trainee accountant outside the business for a local printing business, Spices, and I was the first to train as a ‘white collar’ worker before entering the family business. I joined Welch’s and started my journey in the industry in 1987 a couple of years after Chris was born. At that time, Spices where I worked were already a customer of Welch’s Transport, so I came with some exposure to the business.

Tell us a bit about what you do at Welch’s?
I make sure the group remains on a steady course. I was Managing Director for the best part of 25 years supported by my brother Tony, and we always said it came down to knowing what you can do, finding that balance as a business. Some people poke their nose in all the time. Some people are more strategic – we float in the middle. For us, it’s about running a business which means you can get out of bed in the morning, come to work and enjoy what you do. I’ve done that for all my time at Welch’s. 

What unique skills and capabilities do you bring to the business?
I have a no nonsense, no BS approach, which has got me and the business where it is today.

Tell us something that your colleagues would be surprised to know about you?
I collect motorcycles and I actually own virtually every original bike I have ever ridden back to the late 70’s. My wife has a knack for being able to track them down and started my collection when she surprised me with one on my 50th.

Finally, sum working at the Welch Group up in one word?
Longevity. 

Chris-Welch

Chris Welch

Managing Director

How long have you worked in the industry, and with the Welch Group?
I have worked in the industry for 17 years, 10 of which have been with Welch’s.

Tell us a bit about what you do at Welch’s?
I’m the Managing Director of Welch’s Transport which is the trading arm of our Group, owned and operated by our Family. I look after all the individual business units with the help of my senior management team, putting together a clear strategy for the business continuity and growth. Whilst ensuring that the culture looks after our teams throughout the group and follows our vision of “making this part of the world as good as it can be”.

What unique skills and capabilities do you bring to the business?
I like to think I have the ability to set clear vision for the business, having worked in all areas of the group it ensures that I can make informed and strategic decisions when formulating short, medium and long term goals. I also like to think I demonstrate strong leadership and foster a culture of understanding and development in the business.

Tell us something that your colleagues would be surprised to know about you?
In a previous career I held the unofficial office record for the tallest LEGO tower built during a team-building exercise.

Finally, sum working at the Welch Group up in one word?
Fulfilling

Transport
Warehousing
Specialist movements & crane hire
truck & van centres
contract logistics
Net zero services